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Sale Price: $5.99
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This common French cocoa powder combines sugar, chocolate, 3 grains (wheat flour, barley flour, and malted wheat flour), banana, and honey. Its history is a case study in advertising and marketing. In 1909, even though traveling in Nicaragua, banker and journalist turned adventurer Pierre Lardet found a drink based mostly on banana flour, crushed grains, cocoa, and sugar. On his return to France, he recreated this miracle drink with the assist of a pharmacist buddy. He began offering the product in 1912, emphasizing its supposed well being positive aspects, and trademarked the recipe in 1914. In 1915, Banania tins featured the picture of a a Senegalese sharpshooter, a figure significantly on the minds of the French as tens of thousands of Senegalese fought in the trenches of WWI. Never ever 1 to miss a PR opportunity, Lardet shipped 14 wagons of Banania to the troops on the front lines to give them \"force et vigeur.\" Business legend has it that the trademark slogan \"y\'a bon,\" pidgin French for \"it\'s excellent,\" came about when an injured Senegalese infantryman, employed to perform in the Banania factory, pronounced his view on the drink. In 1999, probably considering to capitalize on nostalgia, the French company resurrected a stylized reprensentation of a Senegalese in 2003 new owner Nutrial brought back the \"y \'a bon\" slogan. The technique backfired. A group of Antillese, Guyanese, and Reunionese took the business to court, arguing that the image and slogan had been racist and insulting. A compromise was reached in 2006 whereby the picture was stored and the slogan dropped. This cocoa powder is imported from France.
- Imported straight from France
- Delicious blend of chocolate, grains (wheat flour, barley flour, and malted wheat flour), banana and honey
- Ideal for breakfast!