Veganomics: The Surprising Science on What Motivates Vegetarians, from the Breakfast Table to the Bedroom
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Flip through a magazine, flip on the Tv, or browse all around online, and it swiftly turns into clear: vegetarian eating is on the rise. But just who are vegetarians? How do they make the transition? And what genuinely drives them to get the meat off their plates? Vegetarians differ from omnivores not just in their eating habits but also in their psychology, personalities, friendship alternatives, even their sex lives. Comprehensive studies from around the planet display that they vote differently, consider different jobs, and have brains that fire in a different way. This investigation also provides insight into why men and women who contemplate themselves vegetarian could not genuinely be vegetarian at all, and why so many fall off the vegetarian wagon. Veganomics is a fascinating journey through the science on vegetarians and vegetarian consuming, shedding new light on how and why men and women consume the way they do, and what influence their dietary alternatives can have on the planet all around us. Be forewarned: right after studying this book, you may possibly never ever search at vegetarians the very same way once again!
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